In this episode of Mission Driven Entrepreneurs I speak to Paul Easto who along with his co-founder set up Wilderness Scotland, based in the Cairngorms National Park.

I have to admit I am a massive fan of Wilderness Scotland so I was very excited when Paul agreed to be interviewed. I went on a beginners kayaking holiday with the company a couple of years ago. It was such a memorable trip, majestic views, amazingly clear water, great food and a lot of laughs.

I talk to Paul about his entrepreneurial journey and what it takes to set up a travel company which takes its environmental responsibility very seriously. He talks candidly about the mistakes they have made along the way including a decision to offer adventures outside of Scotland, what he learnt from that experience and how that has shaped their current strategy.

It was a fascinating interview and just two days ago I learnt Wilderness Scotland were awarded the World's Leading Green Tour Operator 2014 in the World Travel Awards - well deserved and fantastic recognition of their work.

In this session you’ll find out about: 

  • The journey to setting up Wilderness Scotland from starting his career as a surveyor.
  • What obstacles he faced and how he overcame them
  • What their business model is and how this has evolved 
  • Why a strategy to expand to offer overseas trips didn't work out as planned and how this has shaped their strategy for the future
  • How his MBA helped him as well as what he learnt on a course he took at MIT Sloan School of Management 

Success Quote

Harry Truman: "It's amazing what you can achieve if you don't care who gets the credit"

Public Enemy: "Don't believe the hype"

Productivity Tip

Be 100% present, whatever you are doing

Best Business Books

Yvon Chouinard - "Let my people go surfing"

Other links


Twitter: @TeamWilderness



Thanks again for listening to the show. If you have any thoughts or comments about this episode, please do leave them below in the comment section of this post – I’d love to hear from you!

And finally, I would be hugely grateful if you could leave an honest review for The Mission Driven Entrepreneurs Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and I read every one.

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Thanks again to Paul for joining us today on The Mission Driven Entrepreneurs Podcast.

Next time...

I'm talking to Viv Oyolu who had a corporate career before taking a life changing trip to work in New York for a charity which led her to found her own charity and set up 'Dream Corner', a radio show where Viv interviews inspiring women. Viv has had an unusual journey and is clearly driven to make a difference through her work so I am delighted to interview her on the next show. Until next Friday!