Case Study

Online career course for INSEAD’s alumni and executive MBAs

The careers team at INSEAD were looking for a flexible online careers course that could help their executive MBAs and alumni do a foundational level of career thinking before working with their INSEAD career coach. This would enable the executive MBAs and alumni to maximise their time spent with the career coaches to focus on more individualised support in areas such as job search strategy, CV and LinkedIn profile reviews, networking support and other coaching, specific to their needs. INSEAD’s careers team engaged The Career Farm to help get students to a foundational level of career thinking before they booked a career coaching session, so they could maximise the value of their coaching time together.

How we helped

We integrated a customised version of our Career Maxmiser online course into the INSEAD executive MBA career programme. The courses enable students to work through the core career thinking they need to do, online and in their own time. The course helps students clarify what they want and what they can offer, and guides them through the basics of networking and competency-based interviews. A series of customised emails guided executive MBAs through the course and signposted them to when they should book an appointment with their INSEAD career coach. We used a single sign-on solution so students could easily access the courses from within the INSEAD Learning Management System, making it quick and simple for busy students.

The result

On average, over 200 alumni and executive MBAs use Career Maximiser every year to support their career needs. 

“Jane has an incredible product "Career Maximiser", that we introduced at INSEAD's Executive MBA and Executive Masters in Finance programmes. Her product is absolutely aligned with the career journey at INSEAD. With Jane's collaboration, we made adjustments that linked coaching sessions with course work from Career Maximiser that led to positive outcomes for our participants. I found working with Jane very creative, timely, and professional. I am very grateful that we had the chance to work together and make positive changes to the lives of executive students at INSEAD!”
Stella Mandehou
Associate Director, Executive & Alumni Career Development

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