112 Building an authentic, sustainable business, with Geryn Evans

Founder and CEO of sustainable pet brand Project Blu, Geryn Evans, talks to Jane about building a responsible brand, valuing businesses, and the risks an entrepreneur might undertake when they have attractive intellectual property. Project Blu is revolutionising the pet accessories space by taking pollutant materials such as ocean bound plastics, fishing nets and recycled clothes and turning them into high quality pet products. Geryn prides his company on how it has genuinely disrupted the pet…