58: Lessons I've learned from successful crowdfunding campaigns - Guy Jeremiah, Ohyo

I really enjoy watching companies I admire develop. So when Guy collaborated with Felix Conran to produce a foldable bag and was using crowdfunding to fund it, I wanted to know more. I pledged to buy one of the bags as a christmas present for my husband and so experienced the campaign he ran on Kickstarter, and wanted to know the inside story on raising funding this way. You may remember I interviewed Guy in episode 15, and he famously got savaged on Dragon's Den for trying to get funding...