56: Turning down a grad scheme to set up a drinks company - James Shillcock, Founder of Vivid Drinks

In this interview I talk to James who is the dynamic founder of Vivid Drinks. James saw an opportunity to bring a healthy version of iced tea to the UK market. This category is huge globally but not big in the UK. The popularity of green tea has been rising in the UK and Vivid Drinks seems set to capitalise on a drink that focuses on improving our mental energy. Having worked for Deloitte for a year prior to university he was due to start on their graduate scheme but delayed his start date to...